The Growth Of The American Food Network

By Scott Nelson


This network channel was among the earliest that were formed aimed at airing programs that were related to cooking and food. The American Food Network is a cable and television channel that operates worldwide. The viewers of these programs have been steadily growing since the beginning of this program and by 2015 there were about 96 million views.

Having been formed in 1992, with its original brand name being the TV Food Network, which changed to what is known as today, this channel is owned by two corporate partners. Scripps Network Interactive owns 70% of it while Tribune Ventures Owns the remaining 30% through Scripps handles much of the day to day management.

In ensuring that they tap the maximum out of their targeted audience, they opted to have two different categories of their programs. One is the Food Network in the Kitchen, which is only aired during the day that is directly related to foods and cooking. Also, there is the Night time show aired at night involving exceptional entertainment food related programs.

The programs aired are very exciting and captivating ensuring there is an increasing audience. There are a series of programs that aired during the day as mentioned earlier. They are hosted by chefs who have a good reputation for their kitchen skills. They usually showcase their cooking skills for different foreign recipes and even the various ways of preparing the most common meals.

Also, there are programs where the viewers are impacted with skills of preparing the important local meals but in unique ways. Most households have appreciated such programs since it makes the foods that they are used to more tasty.

The majority of those watching these programs were observed and confirmed not to be cooking fanatics but had a soft spot for these cooking skills that they enjoyed watching. To enhance their like for the programs, the management opted to increase the number of food related entertainment channels. This move has improved the viewing of these programs.

Of the many entertainment programs aired, cooking competition programs are the most watched. In most cases it involves several cooks who have are expected to prepare a food kind of their choice using the ingredients that will be provided for fixed periods of time. A selected jury is there to give a verdict of who was the best and receives a prize.

Being the most watched programs, their number has been increasing from 2 in 2005 to 16 in 2015. These programs include; this, Star Guy, Guys Grocery Game and many others that have continued viewers. It has managed to be very profitable making it among the best earning television channels in the US.

This channel also airs reality shows related to food and cooking and also documentaries majoring the same theme. As though this is not enough, this television channel established a video game for their young fans known as Cook or Be Cooked directly related to cooking. There are also several sister channels that are related to Food America increasing their market and eventually their continued rise in the industry.




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