The Appeal Of Quick Video Recipes On Social Media

By Gary Martin


If you have a social media account you have no doubt seen your share of one minute food clips. These quick video recipes provide the viewers with the ingredients and simple visual prep instructions. The final scenes present the finished dish to be commented on, shared, and saved by viewers. People will comment on how the dish tastes, variations, give nutritional values, how their family liked or disliked it, and more.

Some of the comments may offer changes to the original recipe that may be more appealing. This type of clip is becoming very popular and increasing daily. You can verify this by simply logging on to your social media. Some of the clips will be appealing to you tastes and some will not. Recipes are so easy and enticing that you may feel the urge to make it right away.

These clips will keep most folks wanting more. The vibrant colors of the ingredients and simplicity of the preparation the videos impact your brains pleasure center and will have you mesmerized. They make the task of cooking appear easy and pain free for even those who view it as a chore. The urge to save or share every delectable clip will hit you as soon as they start. For those who are visual learners these clips are a treat.

If you like to cook then these clips will give you about 60 seconds of enjoyment. You will see that the clips have grabbed the full attention of many viewers when you read the comments. Many of the recipes you see in the clips are actually the creation of an employee of the studio. They have likely tried a new recipe over the weekend and brought it in to be fine tuned, made into a video and edited.

One production company reported close to fifty million fans in under one year of posting to social media and more than eight four million comments from viewers. Additionally, they have experienced approximately 8 billion views and they are increasing every day. Although the majority of viewers will never prepare the dishes, they will continue to view, share, and comment on them.

Because the social media site is how folks connect with friends and family it makes sense that they will share things they like. Food is something that is connected with family and friends getting together. Sharing something you like, the food clips, is one way to keep connected with those you want to share with.

With so much content overload on social media it is appealing to watch a fast and short clip that entertains. Food clips are non invasive intrusions that offer tasty images of simple dishes for your enjoyment. Many people log on to their social media page, past the posts fishing for attention and the braggers to find some mindless entertainment.

A food video offers folks enjoyable breaks from the typical status posts and political ranting. These clips are calming and offer entertainment even if the viewer will never make the dish. After a chaotic day it is satisfying for many folks to take a break and watch something they need little brain power for.




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