I've read a handful of studies that all suggest that roughly 60% of U.S. citizens actually read the nutritional content labels and just 50% check the ingredients when food shopping for new items. This is too low, especially considering that about a third of Americans are at least 35 pounds over a healthy weight. Understanding what ingredients and the nutritional value of those ingredients is paramount in eating healthy.
Food companies don't make it easy to find out what's in their food. They uses the smallest type possible. They don't want you to know how unhealthy their product is or what unpronounceable chemicals you're eating. The powerful food lobby spends a great deal of money keeping transparency to a minimum and your focus on the front of the package where they make marketing claims that often lack oversight or don't mean what you think they mean.
The nutrition information of food packaging was created by the FDA, which mandates that food producers put it on their processed foods. This information helps consumers understand what they're eating by providing per serving data of fat, carbohydrates, and protein, as well as fiber, cholesterol and salt/sodium. You may have noticed the percentile information next to each macronutrient or vitamin. It is based off of the government's recommended daily amount. It tells you that the food's serving size represents X% of cholesterol or whatever nutrient you are looking at.
There are some issues you need to be aware of. First, these percentages only relate to a 2,000 calorie diet. You need to figure out your RDA's based on your own healthy calorie intake, not the average person's intake. Furthermore, the RDA percentage is often mistaken for a breakdown of the content of the food's nutrients. It is not. A product may show a 10% number for fat, but it could be over 60% or more of the food's nutritional value (or lack there of).
When looking at the actual ingredients list, the number of ingredients is often a good clue if an item is clean or not, although it' not a fool-proof method. You certainly want to eat as close to whole foods as possible, but if there are ten ingredients and they are all organic with no chemicals, it's cleaner than something with three ingredients that have preservatives or a sweetener. The ingredients are also listed in size order. The greatest quantity is listed first down to the smallest.
Based on the massive amounts of chemical additives in our food supply, there's a good chance you're not familiar with a wide variety of the ingredients in today's processed foods. I ask two questions when this happens. First, do I need my high school chemistry book? Second, would I use this if I was cooking from scratch? If you answer yes and no, respectively, it's probably best to avoid. I don't think Grandma ever tasted her gumbo or pasta sauce and said, "This could use some sodium benzoate, disodium chloride, and aspartame."
The marketing claims on the front of a packaged food are typically worthless. Although some of them are straightforward and have oversight, like USDA Organic or Non-GMO Verified, most others have significant issues. They are either meaningless like the "all natural" food claim, which can be filled with chemicals and additives or their is no oversight. If you want to eat healthy, it pays to forget these claims or understand their shortcomings, and read your food labels.
Food companies don't make it easy to find out what's in their food. They uses the smallest type possible. They don't want you to know how unhealthy their product is or what unpronounceable chemicals you're eating. The powerful food lobby spends a great deal of money keeping transparency to a minimum and your focus on the front of the package where they make marketing claims that often lack oversight or don't mean what you think they mean.
The nutrition information of food packaging was created by the FDA, which mandates that food producers put it on their processed foods. This information helps consumers understand what they're eating by providing per serving data of fat, carbohydrates, and protein, as well as fiber, cholesterol and salt/sodium. You may have noticed the percentile information next to each macronutrient or vitamin. It is based off of the government's recommended daily amount. It tells you that the food's serving size represents X% of cholesterol or whatever nutrient you are looking at.
There are some issues you need to be aware of. First, these percentages only relate to a 2,000 calorie diet. You need to figure out your RDA's based on your own healthy calorie intake, not the average person's intake. Furthermore, the RDA percentage is often mistaken for a breakdown of the content of the food's nutrients. It is not. A product may show a 10% number for fat, but it could be over 60% or more of the food's nutritional value (or lack there of).
When looking at the actual ingredients list, the number of ingredients is often a good clue if an item is clean or not, although it' not a fool-proof method. You certainly want to eat as close to whole foods as possible, but if there are ten ingredients and they are all organic with no chemicals, it's cleaner than something with three ingredients that have preservatives or a sweetener. The ingredients are also listed in size order. The greatest quantity is listed first down to the smallest.
Based on the massive amounts of chemical additives in our food supply, there's a good chance you're not familiar with a wide variety of the ingredients in today's processed foods. I ask two questions when this happens. First, do I need my high school chemistry book? Second, would I use this if I was cooking from scratch? If you answer yes and no, respectively, it's probably best to avoid. I don't think Grandma ever tasted her gumbo or pasta sauce and said, "This could use some sodium benzoate, disodium chloride, and aspartame."
The marketing claims on the front of a packaged food are typically worthless. Although some of them are straightforward and have oversight, like USDA Organic or Non-GMO Verified, most others have significant issues. They are either meaningless like the "all natural" food claim, which can be filled with chemicals and additives or their is no oversight. If you want to eat healthy, it pays to forget these claims or understand their shortcomings, and read your food labels.
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You can learn more at my website Food Labels or my blog at dangerous food additives
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